Narrow search
Showing 1 - 10 of 13
Cover Image
"The best price you'll ever get" : the 2005 employee discount pricing promotions in the US automobile industry
Busse, Meghan R.; Simester, Duncan; Zettelmeyer, Florian - In: Marketing science : the marketing journal of the … 29 (2010) 2, pp. 268-290
Persistent link: https://www.econbiz.de/10003969761
Cover Image
The option value of returns : theory and empirical evidence
Anderson, Eric T.; Hansen, Karsten T.; Simester, Duncan - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 405-423
Persistent link: https://www.econbiz.de/10003868015
Cover Image
Decision stages and asymmetries in regular retail price pass-through
McShane, Blake; Chen, Chaoqun; Anderson, Eric T.; … - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 619-639
Persistent link: https://www.econbiz.de/10011532658
Cover Image
Why do salespeople spend so much time lobbying for low prices?
Simester, Duncan; Zhang, Juanjuan - In: Marketing science : the marketing journal of the … 33 (2014) 6, pp. 796-808
Persistent link: https://www.econbiz.de/10010468391
Cover Image
Does demand fall when customers perceive that prices are unfair? : the case of premium pricing for large sizes
Anderson, Eric T.; Simester, Duncan - In: Marketing science : the marketing journal of the … 27 (2008) 3, pp. 492-500
Persistent link: https://www.econbiz.de/10003736805
Cover Image
Introduction to the special issue on marketing science and field experiments
Nelson, Leif; Simester, Duncan; Sudhir, K. - In: Marketing science : the marketing journal of the … 39 (2020) 6, pp. 1033-1038
Persistent link: https://www.econbiz.de/10012405723
Cover Image
Signalling Price Image Using Advertised Prices
Simester, Duncan - In: Marketing science : the marketing journal of the … 14 (1995) 2, pp. 166-188
Persistent link: https://www.econbiz.de/10006936626
Cover Image
The Option Value of Returns: Theory and Empirical Evidence
Anderson, Eric T.; Hansen, Karsten; Simester, Duncan - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 405-423
Persistent link: https://www.econbiz.de/10008263149
Cover Image
Comparative advertising and in-store displays
Shaffer, Greg Eric; Zettelmeyer, Florian - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1144-1156
Persistent link: https://www.econbiz.de/10003909232
Cover Image
A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.; Zettelmeyer, Florian; Bhargava, Neha; … - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 193-225
Persistent link: https://www.econbiz.de/10012022536