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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids - "Winning on both fronts" -- Interactive decision aids enable online shoppers to...
Häubl, Gerald
;
Trifts, Valerie
- In:
Marketing science : the marketing journal of the …
19
(
2000
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10006908139
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