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Impact of competition on product decisions : movie choices of exhibitors
Orhun, A. Yeşim; Venkataraman, Sriram; Chintagunta, … - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 73-92
Persistent link: https://www.econbiz.de/10011437605
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Satisfaction spillovers across categories
Dong, Xiaojing; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 275-283
Persistent link: https://www.econbiz.de/10011459515
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Consumer response to Chapter 11 bankruptcy : negative demand spillover to competitors
Ozturk, O. Cem; Chintagunta, Pradeep K.; Venkataraman, … - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 296-316
Persistent link: https://www.econbiz.de/10012022544
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Search and learning at a daily deals website
Hu, Mantian; Dang, Chu; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 38 (2019) 4, pp. 609-642
Persistent link: https://www.econbiz.de/10012059805
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Simultaneous or sequential? : search strategies in the U.S. auto insurance industry
Honka, Elisabeth; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 21-42
Persistent link: https://www.econbiz.de/10011645783
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Price reactions to rivals' local channel exits
Ozturk, O. Cem; Venkataraman, Sriram; Chintagunta, … - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 588-604
Persistent link: https://www.econbiz.de/10011532486
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Assessing the sales impact of plain packaging regulation for cigarettes : evidence from Australia
Bonfrer, Andre; Chintagunta, Pradeep K.; Roberts, John H.; … - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 234-252
Persistent link: https://www.econbiz.de/10012183089
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Promotion spillovers : drug detailing in combination therapy
Liu, Hongju; Liu, Qiang; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 36 (2017) 3, pp. 382-401
Persistent link: https://www.econbiz.de/10011695441
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Pharmaceutical product recalls : category effects and competitor response
Bala, Ram; Bhardwaj, Pradeep; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 931-943
Persistent link: https://www.econbiz.de/10011791429
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Personalization in email marketing : the role of noninformative advertising content
Sahni, Navdeep S.; Wheeler, S. Christian; Chintagunta, … - In: Marketing science : the marketing journal of the … 37 (2018) 2, pp. 236-258
Persistent link: https://www.econbiz.de/10011864756