Personalization in email marketing : the role of noninformative advertising content
Navdeep S. Sahni, S. Christian Wheeler, Pradeep Chintagunta
| Year of publication: |
March-April 2018
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|---|---|
| Authors: | Sahni, Navdeep S. ; Wheeler, S. Christian ; Chintagunta, Pradeep K. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 2, p. 236-258
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| Subject: | advertising | experimental design | field experiments | advertising content | email marketing | personalization | advertising tailoring | Online-Marketing | Internet marketing | Werbung | Advertising | Experiment | Werbewirkung | Advertising effects | E-Mail | E-mail |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2017.1066 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011864756