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Media multiplexing behavior : implications for targeting and media planning
Lin, Chen; Venkataraman, Sriram; Jap, Sandy D. - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 310-324
Persistent link: https://www.econbiz.de/10009736688
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Media Multiplexing Behavior: Implications for Targeting and Media Planning
Lin, Chen; Venkataraman, Sriram; Jap, Sandy D. - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 310-324
Persistent link: https://www.econbiz.de/10010095562
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The effects of online user reviews on movie box office performance : accounting for sequential rollout and aggregation across local markets
Chintagunta, Pradeep K.; Gopinath, Shyam; Venkataraman, … - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 944-957
Persistent link: https://www.econbiz.de/10008736160
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The relationship between DTCA, drug requests, and prescriptions : uncovering variation in speciality and space
Stremersch, Stefan; Landsman, Vardit; Venkataraman, Sriram - In: Marketing science : the marketing journal of the … 32 (2013) 1, pp. 89-110
Persistent link: https://www.econbiz.de/10009725699
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Impact of competition on product decisions : movie choices of exhibitors
Orhun, A. Yeşim; Venkataraman, Sriram; Chintagunta, … - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 73-92
Persistent link: https://www.econbiz.de/10011437605
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Price reactions to rivals' local channel exits
Ozturk, O. Cem; Venkataraman, Sriram; Chintagunta, … - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 588-604
Persistent link: https://www.econbiz.de/10011532486
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Consumer response to Chapter 11 bankruptcy : negative demand spillover to competitors
Ozturk, O. Cem; Chintagunta, Pradeep K.; Venkataraman, … - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 296-316
Persistent link: https://www.econbiz.de/10012022544
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The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets
Chintagunta, Pradeep K.; Gopinath, Shyam; Venkataraman, … - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 944-958
Persistent link: https://www.econbiz.de/10008708345
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The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space
Stremersch, Stefan; Landsman, Vardit; Venkataraman, Sriram - In: Marketing science : the marketing journal of the … 32 (2013) 1, pp. 89-110
Persistent link: https://www.econbiz.de/10010071035
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BidAnalyzer : a method for estimation and selection of dynamic bidding models
Jap, Sandy D.; Naik, Prasad A. - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 949-960
Persistent link: https://www.econbiz.de/10003791493