The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space
Year of publication: |
2013
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Authors: | Stremersch, Stefan ; Landsman, Vardit ; Venkataraman, Sriram |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 32.2013, 1, p. 89-110
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