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Competitive strategy for open source software
Kumar, Vineet; Gordon, Brett R.; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 1066-1078
Persistent link: https://www.econbiz.de/10009427800
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Empirically testable sources and implications of clumpiness
Zhang, Yao; Bradlow, Eric T.; Small, Dylan S. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
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Commentary on "Predicting customer value using clumpiness"
Kumar, Vineet; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 209-213
Persistent link: https://www.econbiz.de/10010515915
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The dynamic effects of bundling as a product strategy
Derdenger, Timothy; Kumar, Vineet - In: Marketing science : the marketing journal of the … 32 (2013) 6, pp. 827-859
Persistent link: https://www.econbiz.de/10010231830
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Linear estimation of aggregate dynamic discrete demand for durable goods : overcoming the curse of dimensionality
Cheng Chou; Derdenger, Tim; Kumar, Vineet - In: Marketing science : the marketing journal of the … 38 (2019) 5, pp. 888-909
Persistent link: https://www.econbiz.de/10012120924
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Match your own price? : self-matching as a retailer’s multichannel pricing strategy
Kireyev, Pavel; Kumar, Vineet; Ofek, Elie - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 908-930
Persistent link: https://www.econbiz.de/10011791427
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Competitive Strategy for Open Source Software
Kumar, Vineet; Gordon, Brett R.; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 1066-1079
Persistent link: https://www.econbiz.de/10009809773