Match your own price? : self-matching as a retailer’s multichannel pricing strategy
Year of publication: |
November-December 2017
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Authors: | Kireyev, Pavel ; Kumar, Vineet ; Ofek, Elie |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 6, p. 908-930
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Subject: | price self-matching | multichannel retailing | pricing strategy | online shopping | omnichannel | price discrimination | Preismanagement | Pricing strategy | Online-Handel | Online retailing | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Preisdifferenzierung | Price discrimination | Einzelhandelspreis | Retail price | Electronic Commerce | E-commerce |
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