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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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DeSarbo, Wayne S.
7
Jedidi, Kamel
3
Degeratu, Alexandru M.
2
Jagpal, Harsharanjeet S.
2
Saxton, M.Kim
2
Wedel, Michel
2
Desarbo, Wayne S.
1
Fong, Duncan K.H.
1
Green, Paul E.
1
Lenk, Peter J.
1
Liechty, John C.
1
Ramaswamy, Venkatram
1
Reibstein, David J.
1
Robinson, William T.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of modelling in management
15
Journal of marketing research : JMR
12
Marketing Science
9
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Strategic management journal
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of Modelling in Management
6
Management Science
6
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
3
Journal of business strategy
3
Marketing letters : a journal of research in marketing
3
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
3
Computational Statistics & Data Analysis
2
Decision sciences : DS
2
Fundamentals of marketing research ; Vol. 6
2
International Series in Quantitative Marketing
2
Journal of Business Strategy
2
Journal of Econometrics
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of econometrics
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
2
Research report / Graduate School Research Institute Systems, Organisations and Management
2
The journal of applied business research
2
Conjoint measurement : methods and applications
1
Decision Sciences
1
Discussion paper / Center for Economic Research, Tilburg University
1
European Journal of Operational Research
1
European journal of operational research : EJOR
1
Interfaces : the INFORMS journal on the practice of operations research
1
International marketing ; Vol. 2
1
Journal of Consumer Research
1
Journal of Economic Psychology
1
Journal of Marketing for Higher Education
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing for higher education
1
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1
Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis
Liechty, John C.
;
Fong, Duncan K.H.
;
Desarbo, Wayne S.
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
2
,
pp. 285-293
Persistent link: https://www.econbiz.de/10006876991
Saved in:
2
Research Notes - The Spatial Representation of Market Information - New behavior-based spatial market segmentation procedure uncovers segments of specialists who differ by stage of...
DeSarbo, Wayne S.
;
Degeratu, Alexandru M.
;
Wedel, Michel
; …
- In:
Marketing science : the marketing journal of the …
20
(
2001
)
4
,
pp. 426-441
Persistent link: https://www.econbiz.de/10006898242
Saved in:
3
Research Notes - The Spatial Representation of Market Information - New behavior-based spatial market segmentation procedure uncovers segments of specialists who differ by stage of...
DeSarbo, Wayne S.
;
Degeratu, Alexandru M.
;
Wedel, Michel
; …
- In:
Marketing science : the marketing journal of the …
20
(
2001
)
4
,
pp. 426-441
Persistent link: https://www.econbiz.de/10006898288
Saved in:
4
Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity
Jedidi, Kamel
;
Jagpal, Harsharanjeet S.
;
DeSarbo, Wayne S.
- In:
Marketing science : the marketing journal of the …
16
(
1997
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10006925020
Saved in:
5
Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity
Jedidi, Kamel
;
Jagpal, Harsharanjeet S.
;
DeSarbo, Wayne S.
- In:
Marketing science : the marketing journal of the …
16
(
1997
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10006925033
Saved in:
6
Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs
Lenk, Peter J.
;
DeSarbo, Wayne S.
;
Green, Paul E.
; …
- In:
Marketing science : the marketing journal of the …
15
(
1996
)
2
,
pp. 173-191
Persistent link: https://www.econbiz.de/10006933417
Saved in:
7
The Spatial Representation of Heterogeneous Consideration Sets
DeSarbo, Wayne S.
;
Jedidi, Kamel
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. 326
Persistent link: https://www.econbiz.de/10006936062
Saved in:
8
An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data
Ramaswamy, Venkatram
;
DeSarbo, Wayne S.
;
Reibstein, David J.
- In:
Marketing science : the marketing journal of the …
12
(
1993
)
1
,
pp. 103
Persistent link: https://www.econbiz.de/10006949309
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