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~isPartOf:"Marketing strategy processes and tools"
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Marketing strategy processes and tools
SpringerLink / Bücher
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Springer eBook Collection
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Technological forecasting & social change : an international journal
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International Journal of Energy Economics and Policy : IJEEP
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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Industrial marketing management : the international journal for industrial and high-tech firms
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Harvard business review : HBR
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Initiating strategic planning
Harris, Lloyd C.
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Ogbonna, Emmanuel
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2009
Persistent link: https://www.econbiz.de/10003836038
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The capabilities and performance advantages of market-driven firms
Vorhies, Douglas W.
;
Harker, Michael
;
Rao, C. P.
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2009
Persistent link: https://www.econbiz.de/10003836043
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Strategic windows
Abell, Derek F.
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2009
Persistent link: https://www.econbiz.de/10003836050
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Development of a taxonomy of strategic market segmentation : a framwork for bridging the implementation gap between normative segementation and business practice
Sausen, Karsten
;
Tomczak, Torsten
;
Herrmann, Andreas
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2009
Persistent link: https://www.econbiz.de/10003836102
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