The capabilities and performance advantages of market-driven firms
Year of publication: |
2009
|
---|---|
Authors: | Vorhies, Douglas W. ; Harker, Michael ; Rao, C. P. |
Published in: |
Marketing strategy processes and tools. - Los Angeles [u.a.] : Sage. - 2009, p. 175-204
|
Subject: | Strategisches Management | Strategic management | Marketing | Industrie | Manufacturing industries | Dienstleistungssektor | Service industry | Australien | Australia |
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