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No assemblage required : on pursuing original consumer culture theory
Belk, Russell W.; Sobh, Rana - In: Marketing theory 19 (2019) 4, pp. 489-507
Persistent link: https://www.econbiz.de/10012109437
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Mutuality : critique and substitute for Belk's "sharing"
Arnould, Eric J.; Rose, Alexander S. - In: Marketing theory 16 (2016) 1, pp. 75-99
Persistent link: https://www.econbiz.de/10011494986
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Weaving a web : subaltern consumers, rising consumer culture, and television
Varman, Rohit; Belk, Russell W. - In: Marketing theory 8 (2008) 3, pp. 227-252
Persistent link: https://www.econbiz.de/10003750740
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Enchantment and perpetual desire : theorizing disenchanted enchantment and technology adoption
Belk, Russell W.; Weijo, Henri; Kozinets, Robert V. - In: Marketing theory 21 (2021) 1, pp. 25-52
Persistent link: https://www.econbiz.de/10012484422