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~isPartOf:"Marketing theory"
~person:"Nayga, Rodolfo M."
~person:"Sheth, Jagdish N."
~subject:"Consumer behaviour"
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Nayga, Rodolfo M.
Sheth, Jagdish N.
Askegaard, Søren
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Foxall, Gordon R.
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Jafari, Aliakbar
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Belk, Russell W.
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Legends in consumer behavior
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Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
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