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Position and potential of service-dominant logic : evaluated in an "ism" frame for further development
Löbler, Helge - In: Marketing theory 11 (2011) 1, pp. 51-73
Persistent link: https://www.econbiz.de/10008988878
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Position and potential of service-dominant logic : evaluated in an "ism" frame for further development
Löbler, Helge - In: Marketing theory 11 (2011) 1, pp. 51-73
Persistent link: https://www.econbiz.de/10009870750
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Theorizing about resource integration through service-dominant logic
Peters, Linda D.; Löbler, Helge; Brodie, Roderick J.; … - In: Marketing theory 14 (2014) 3, pp. 249-268
Persistent link: https://www.econbiz.de/10010461934
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S-D logic research directions and opportunities : the perspective of systems, complexity and engineering
Ng, Irene; Badinelli, Ralph D.; Polese, Francesco; Di … - In: Marketing theory 12 (2012) 2, pp. 213-217
Persistent link: https://www.econbiz.de/10009571596
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S-D logic research directions and opportunities : the perspective of systems, complexity and engineering
Ng, Irene; Badinelli, Ralph; Polese, Francesco; Di … - In: Marketing theory 12 (2012) 2, pp. 213-217
Persistent link: https://www.econbiz.de/10010003921