//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Going beyond customers : a bus...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Austauschtheorie
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Business network
1
Lieferantenmanagement
1
Nonprofit marketing
1
Nonprofit-Marketing
1
Political party
1
Politische Partei
1
Portfolio selection
1
Portfolio-Management
1
Relationship marketing
1
Social exchange theory
1
Supplier relationship management
1
Unternehmensnetzwerk
1
Value creation
1
Voting behaviour
1
Wahlverhalten
1
business interaction
1
business management
1
network
1
relationship portfolio
1
relationship value
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
4
Author
All
Henneberg, Stephan C.
3
Corsaro, Daniela
2
Fiocca, Renato
2
Ormrod, Robert P.
2
Tunisini, Annalisa
2
Henneberg, Stephan
1
Published in...
All
Marketing theory
Industrial marketing management : the international journal for industrial and high-tech firms
102
Journal of business research : JBR
18
European journal of marketing : EJM
10
European Journal of Marketing
7
Journal of Business & Industrial Marketing
7
The journal of business & industrial marketing
6
Journal of business market management : jbm
5
Marketing intelligence & planning
5
Working paper / Manchester Business School and Centre for Business Research
5
Journal of Business Research
4
Journal of marketing management : MM
4
Psychology & marketing
4
Marketing Intelligence & Planning
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Die Betriebswirtschaft : DBW
2
International marketing review
2
Journal of business-to-business marketing
2
Journal of the Academy of Marketing Science
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Trends in multicriteria decision making : proceedings of the 13th International Conference on Multiple Criteria Decision Making, Cape Town, South Africa, January 1997
2
Competence perspectives in managing internal processes
1
Creating and managing superior customer value
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
FEP Working Papers
1
Handbook of strategic account management : a comprehensive resource
1
International Journal of Operations & Production Management
1
International Marketing Review
1
International business and management series
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
Journal of Product Innovation Management
1
Journal of Supply Chain Management
1
Journal of business & industrial marketing
1
Journal of customer behaviour
1
Journal of international marketing
1
Journal of marketing theory and practice
1
Journal of service research
1
Journal of service research : JSR
1
Journal of strategy and management
1
Journal of the Operational Research Society : OR
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
OLC EcoSci
2
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A value perspective on relationship portfolios
Corsaro, Daniela
;
Fiocca, Renato
;
Henneberg, Stephan
; …
- In:
Marketing theory
13
(
2013
)
3
,
pp. 275-302
Persistent link: https://www.econbiz.de/10009790658
Saved in:
2
The triadic interaction model of political marketing exchange
Henneberg, Stephan C.
;
Ormrod, Robert P.
- In:
Marketing theory
13
(
2012
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10009740368
Saved in:
3
The triadic interaction model of political marketing exchange
Henneberg, Stephan C.
;
Ormrod, Robert P.
- In:
Marketing theory
13
(
2012
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10010117114
Saved in:
4
A value perspective on relationship portfolios
Corsaro, Daniela
;
Fiocca, Renato
;
Henneberg, Stephan C.
; …
- In:
Marketing theory
13
(
2013
)
3
,
pp. 275-302
Persistent link: https://www.econbiz.de/10010184406
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->