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A value perspective on relationship portfolios
Corsaro, Daniela; Fiocca, Renato; Henneberg, Stephan; … - In: Marketing theory 13 (2013) 3, pp. 275-302
Persistent link: https://www.econbiz.de/10009790658
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The triadic interaction model of political marketing exchange
Henneberg, Stephan C.; Ormrod, Robert P. - In: Marketing theory 13 (2012) 1, pp. 87-103
Persistent link: https://www.econbiz.de/10009740368
Cover Image
The triadic interaction model of political marketing exchange
Henneberg, Stephan C.; Ormrod, Robert P. - In: Marketing theory 13 (2012) 1, pp. 87-103
Persistent link: https://www.econbiz.de/10010117114
Cover Image
A value perspective on relationship portfolios
Corsaro, Daniela; Fiocca, Renato; Henneberg, Stephan C.; … - In: Marketing theory 13 (2013) 3, pp. 275-302
Persistent link: https://www.econbiz.de/10010184406