The triadic interaction model of political marketing exchange
Year of publication: |
2013
|
---|---|
Authors: | Henneberg, Stephan C. ; Ormrod, Robert P. |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 13.2012, 1, p. 87-103
|
Subject: | Austauschtheorie | Social exchange theory | Politische Partei | Political party | Nonprofit-Marketing | Nonprofit marketing | Wahlverhalten | Voting behaviour |
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