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Marketing theory
Industrial marketing management : the international journal for industrial and high-tech firms
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Creating and managing superior customer value
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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Service Value als Werttreiber : Konzepte, Messung und Steuerung
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The triadic interaction model of political marketing exchange
Henneberg, Stephan C.
;
Ormrod, Robert P.
- In:
Marketing theory
13
(
2012
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10010117114
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2
A value perspective on relationship portfolios
Corsaro, Daniela
;
Fiocca, Renato
;
Henneberg, Stephan
; …
- In:
Marketing theory
13
(
2013
)
3
,
pp. 275-302
Persistent link: https://www.econbiz.de/10009790658
Saved in:
3
A value perspective on relationship portfolios
Corsaro, Daniela
;
Fiocca, Renato
;
Henneberg, Stephan C.
; …
- In:
Marketing theory
13
(
2013
)
3
,
pp. 275-302
Persistent link: https://www.econbiz.de/10010184406
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