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Editorial: troubled times demand heroes : heroic marketing and marketing heroes
Preece, Chloe; Daskalopoulou, Athanasia; Schau, Hope Jensen - In: Marketing theory 23 (2023) 1, pp. 3-9
Persistent link: https://www.econbiz.de/10014230872
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Special issue: troubled times demand heroes : heroic marketing and marketing heroes
Preece, Chloe (ed.); Daskalopoulou, Athanasia (ed.);  … - 2023
Persistent link: https://www.econbiz.de/10014230885
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Landing in affective atmospheres
Preece, Chloe; Rodner, Victoria; Rojas-Gaviria, Pilar - In: Marketing theory 22 (2022) 3, pp. 359-380
Persistent link: https://www.econbiz.de/10013388907