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Marketing theory
Journal of marketing management : JMM ; journal of the Academy of Marketing
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New horizons in the economics of innovation
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European Journal of Marketing
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European journal of marketing : EJM
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Why do crowds cause trouble? : exploring affective instability in collectivity
Lopes, Maíra Magalhães
;
Hietanen, Joel
;
Östberg, Jacob
- In:
Marketing theory
21
(
2021
)
4
,
pp. 539-560
Persistent link: https://www.econbiz.de/10012660672
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2
Crossing wires : short-circuiting marketing theory
Coffin, Jack
;
Eichert, Christian A.
;
Bettany, Shona
; …
- In:
Marketing theory
22
(
2022
)
2
,
pp. 275-292
Persistent link: https://www.econbiz.de/10013257609
Saved in:
3
Failure : perspectives and prospects in marketing and consumption theory
Kjeldgaard, Dannie
;
Nøjgaard, Mikkel
;
Hartmann, …
- In:
Marketing theory
21
(
2021
)
2
,
pp. 277-286
Persistent link: https://www.econbiz.de/10012520610
Saved in:
4
Thou shalt sport a banana in thy pocket : genderd body size ideals in advertising and popular culture
Ostberg, Jacob
- In:
Marketing theory
10
(
2010
)
1
,
pp. 45-73
Persistent link: https://www.econbiz.de/10003964099
Saved in:
5
Thou shalt sport a banana in thy pocket : genderd body size ideals in advertising and popular culture
Ostberg, Jacob
- In:
Marketing theory
10
(
2010
)
1
,
pp. 45-73
Persistent link: https://www.econbiz.de/10009870729
Saved in:
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