//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Polysemy in Advertising
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
3
Markenführung
3
Consumer behaviour
2
Fashion
2
Konsumentenverhalten
2
Mode
2
Betriebliche Wertschöpfung
1
Brand
1
Branding
1
China
1
Consumption
1
Corporate culture
1
Cultural sociology
1
Customer integration
1
Football
1
Fußball
1
Großbritannien
1
Konsum
1
Kultursoziologie
1
Kundenintegration
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Social Web
1
Social web
1
United Kingdom
1
Unternehmenskultur
1
Value creation
1
culture
1
fashion
1
identity
1
inconspicuous consumption
1
luxury
1
tradition
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Case study
1
Fallstudie
1
Language
All
English
6
Author
All
Schroeder, Jonathan E.
6
Pongsakornrungsilp, Siwarit
2
Borgerson, Janet L.
1
Luo, Jifeng
1
Patterson, Maurice
1
Wu, Zhiyan
1
Published in...
All
Marketing theory
Marketing : monthly magazine of the Institute of Marketing
82
European journal of marketing : EJM
8
ERIM report series research in management
6
European Journal of Marketing
6
Journal of marketing
6
Harvard-Business-Manager : das Wissen der Besten
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research : JMR
5
ERIM Report Series Reference
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Department working papers / Bar-Ilan University, Department of Economics
3
Harvard business review : HBR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
3
Macroeconomics
3
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Routledge interpretive marketing research
3
Working Paper
3
Working Papers / Department of Economics, Bar Ilan University
3
European Management Journal
2
Journal of Consumer Research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing management : MM
2
Journal of the Association for Consumer Research : JACR
2
MIT sloan management review
2
Marketing letters : a journal of research in marketing
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Scandinavian journal of management
2
The review of economics and statistics
2
ADVANCES IN CONSUMER RESEARCH
1
Brands : interdisciplinary perspectives
1
Business ethics : a European review
1
Critical marketing : defining the field
1
Cutting-edge issues in business ethics : continental challenges to tradition and practice
1
Discussion Papers in Management
1
Emory Economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
OLC EcoSci
2
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The cultural codes of branding
Schroeder, Jonathan E.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 123-126
Persistent link: https://www.econbiz.de/10003826398
Saved in:
2
The cultural codes of branding
Schroeder, Jonathan E.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 123-126
Persistent link: https://www.econbiz.de/10009870701
Saved in:
3
Borderlines: skin, tattoos and consumer culture theory
Patterson, Maurice
;
Schroeder, Jonathan E.
- In:
Marketing theory
10
(
2010
)
3
,
pp. 253-267
Persistent link: https://www.econbiz.de/10008695976
Saved in:
4
Understanding value co-creation in a co-consuming brand community
Pongsakornrungsilp, Siwarit
;
Schroeder, Jonathan E.
- In:
Marketing theory
11
(
2011
)
3
,
pp. 303-324
Persistent link: https://www.econbiz.de/10009355169
Saved in:
5
Forms of inconspicuous consumption : what drives inconspicuous luxury consumption in China?
Wu, Zhiyan
;
Luo, Jifeng
;
Schroeder, Jonathan E.
; …
- In:
Marketing theory
17
(
2017
)
4
,
pp. 491-516
Persistent link: https://www.econbiz.de/10011825049
Saved in:
6
Understanding value co-creation in a co-consuming brand community
Pongsakornrungsilp, Siwarit
;
Schroeder, Jonathan E.
- In:
Marketing theory
11
(
2011
)
3
,
pp. 303-324
Persistent link: https://www.econbiz.de/10009870762
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->