Polysemy in Advertising
Year of publication: |
[2013]
|
---|---|
Authors: | Puntoni, S. |
Other Persons: | Schroeder, Jonathan E. (contributor) ; Ritson, Mark (contributor) |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Werbung | Advertising | Werbewirkung | Advertising effects |
Extent: | 1 Online-Ressource (39 p) |
---|---|
Series: | ERIM Report Series Reference ; No. ERS-2006-043-MKT |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 22, 2006 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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