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The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela; Maggioni, Isabella - In: Marketing theory 22 (2022) 4, pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
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Value propositions : a service ecosystems perspective
Frow, Pennie; McColl-Kennedy, Janet R.; Hilton, Toni; … - In: Marketing theory 14 (2014) 3, pp. 327-351
Persistent link: https://www.econbiz.de/10010461901
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"I once wore an angry bird T-shirt and went to read Qur'an" : asymmetrical institutional complexity and emerging consumption practices in Pakistan
Husain, Saima; Molesworth, Mike; Grigore, Georgiana - In: Marketing theory 19 (2019) 3, pp. 367-390
Persistent link: https://www.econbiz.de/10012109404
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Institutional logics matter when coordinating resource integration
Edvardsson, Bo; Kleinaltenkamp, Michael; Tronvoll, Bård; … - In: Marketing theory 14 (2014) 3, pp. 291-309
Persistent link: https://www.econbiz.de/10010461912
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How advertising got "woke" : the institutional role of advertising in the emergence of gender progressive market logics and practices
Middleton, Karen; Turnbull, Sarah - In: Marketing theory 21 (2021) 4, pp. 561-578
Persistent link: https://www.econbiz.de/10012660676
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Happiness and co-creation of value : playing the blues
Hughes, Tim; Vafeas, Mario - In: Marketing theory 21 (2021) 4, pp. 579-589
Persistent link: https://www.econbiz.de/10012660678