Balanced centricity : a joint institutional logic within open collaborative ecosystems
Year of publication: |
2023
|
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Authors: | Quero, María José ; Mele, Cristina |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 2, p. 384-394
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Subject: | Actors | B2B | Balanced centricity | Institutional logics | Service ecosystem |
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