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Market futures/future markets : research directions in the study of markets
Kjellberg, Hans; Storbacka, Kaj; Akaka, Melissa Archpru; … - In: Marketing theory 12 (2012) 2, pp. 219-223
Persistent link: https://www.econbiz.de/10009571592
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Roles as resources : a social roles perspective of change in value networks
Akaka, Melissa Archpru; Chandler, Jennifer D. - In: Marketing theory 11 (2011) 3, pp. 243-260
Persistent link: https://www.econbiz.de/10009355187
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Writing Russell Belk: excess all areas
Brown, Stephen; Schau, Hope Jensen - In: Marketing theory 8 (2008) 2, pp. 143-165
Persistent link: https://www.econbiz.de/10003731423
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Editorial: troubled times demand heroes : heroic marketing and marketing heroes
Preece, Chloe; Daskalopoulou, Athanasia; Schau, Hope Jensen - In: Marketing theory 23 (2023) 1, pp. 3-9
Persistent link: https://www.econbiz.de/10014230872
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Special issue: troubled times demand heroes : heroic marketing and marketing heroes
Preece, Chloe (ed.); Daskalopoulou, Athanasia (ed.);  … - 2023
Persistent link: https://www.econbiz.de/10014230885
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Roles as resources : a social roles perspective of change in value networks
Akaka, Melissa Archpru; Chandler, Jennifer D. - In: Marketing theory 11 (2011) 3, pp. 243-260
Persistent link: https://www.econbiz.de/10009870765
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On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L. - In: Marketing theory 11 (2011) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
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On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L. - In: Marketing theory 11 (2011) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10009870753
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Writing Russell Belk: excess all areas
Brown, Stephen; Schau, Hope Jensen - In: Marketing theory 8 (2008) 2, pp. 143-165
Persistent link: https://www.econbiz.de/10009870683
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Contextualization and value-in-context : how context frames exchange
Chandler, Jennifer D.; Vargo, Stephen L. - In: Marketing theory 11 (2011) 1, pp. 35-49
Persistent link: https://www.econbiz.de/10008988885