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Marketing theory
4
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2
Service-Dominant Logic
2
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Vargo, Stephen L.
7
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Schau, Hope Jensen
4
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2
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2
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2
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2
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1
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1
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1
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Marketing theory
Journal of the Academy of Marketing Science
17
Industrial marketing management : the international journal for industrial and high-tech firms
11
AMS review : official publication of the Academy of Marketing Science
9
Journal of business research : JBR
8
European journal of marketing : EJM
7
Journal of Service Management
7
Journal of retailing
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing
6
Journal of business market management : jbm
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Review of marketing research
5
Journal of Consumer Research
4
European Journal of Marketing
3
Information systems and e-business management : ISeB
3
International Journal of Physical Distribution & Logistics Management
3
International journal of physical distribution & logistics management : IJPD & LM
3
Journal of strategic marketing
3
Business horizons
2
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business environment : IJBE
2
International journal of quality and service sciences
2
Journal of advertising
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of personal selling & sales management : JPSSM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of service research : JSR
2
MSI reports : working paper series
2
Organizational dynamics : a quarterly review of organizational behavior for professional managers
2
Service Science
2
Service science, management and engineering : education for the 21st Century
2
The Routledge companion to digital consumption
2
The journal of business & industrial marketing
2
Advances in the study of entrepreneurship, innovation, and economic growth
1
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
An SME perspective
1
Australasian marketing journal
1
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ECONIS (ZBW)
9
OLC EcoSci
5
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1
Market futures/future markets : research directions in the study of markets
Kjellberg, Hans
;
Storbacka, Kaj
;
Akaka, Melissa Archpru
; …
- In:
Marketing theory
12
(
2012
)
2
,
pp. 219-223
Persistent link: https://www.econbiz.de/10009571592
Saved in:
2
Roles as resources : a social roles perspective of change in value networks
Akaka, Melissa Archpru
;
Chandler, Jennifer D.
- In:
Marketing theory
11
(
2011
)
3
,
pp. 243-260
Persistent link: https://www.econbiz.de/10009355187
Saved in:
3
Writing Russell Belk: excess all areas
Brown, Stephen
;
Schau, Hope Jensen
- In:
Marketing theory
8
(
2008
)
2
,
pp. 143-165
Persistent link: https://www.econbiz.de/10003731423
Saved in:
4
Editorial: troubled times demand heroes : heroic marketing and marketing heroes
Preece, Chloe
;
Daskalopoulou, Athanasia
;
Schau, Hope Jensen
- In:
Marketing theory
23
(
2023
)
1
,
pp. 3-9
Persistent link: https://www.econbiz.de/10014230872
Saved in:
5
Special issue: troubled times demand heroes : heroic marketing and marketing heroes
Preece, Chloe
(
ed.
);
Daskalopoulou, Athanasia
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014230885
Saved in:
6
Roles as resources : a social roles perspective of change in value networks
Akaka, Melissa Archpru
;
Chandler, Jennifer D.
- In:
Marketing theory
11
(
2011
)
3
,
pp. 243-260
Persistent link: https://www.econbiz.de/10009870765
Saved in:
7
On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
Saved in:
8
On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10009870753
Saved in:
9
Writing Russell Belk: excess all areas
Brown, Stephen
;
Schau, Hope Jensen
- In:
Marketing theory
8
(
2008
)
2
,
pp. 143-165
Persistent link: https://www.econbiz.de/10009870683
Saved in:
10
Contextualization and value-in-context : how context frames exchange
Chandler, Jennifer D.
;
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10008988885
Saved in:
1
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