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~isPartOf:"Marketing-mix strategies - product strategy and promotion strategy"
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Marketing-mix strategies - product strategy and promotion strategy
Journal of marketing
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
Journal of marketing research : JMR
19
MSI reports : working paper series
16
Marketing Science
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Journal of the Academy of Marketing Science
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Report / Marketing Science Institute
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Marshall School of Business Working Paper
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising research
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Industrial marketing management : the international journal for industrial and high-tech firms
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USC Marshall School of Business Research Paper
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ERIM report series research in management
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International journal of service industry management : IJSIM
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MIT sloan management review
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Operations research, Management science : OR MS ; the international literature digest
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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ESMT Working Paper
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Handbook of research on new product development
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Journal of international marketing
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Journal of management studies : JMS
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Journal of public policy & marketing
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Serie Research Memoranda
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The Oxford handbook of innovation management
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Warren Bennis signature series
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A reader in marketing communications
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AMS review : official publication of the Academy of Marketing Science
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Business Horizons
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Business horizons
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Business strategy review
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Cross-cultural and critical perspectives on brands
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Discussion paper / Center for Economic Research, Tilburg University
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Organizing for radical product innovation : the overlooked role of willingness to cannibalize
Chandy, Rajesh K.
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Tellis, Gerard J.
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2009
Persistent link: https://www.econbiz.de/10003836291
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First to market, first to fail? : real causes of enduring market leadership
Tellis, Gerard J.
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Golder, Peter N.
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2009
Persistent link: https://www.econbiz.de/10003836296
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