Narrow search
Showing 1 - 5 of 5
Cover Image
Online shopping preferences in mass customization : a comparison between 2008 and 2021
Coletti, Paolo; Aichner, Thomas; Shaltoni, Abdel Monim - In: Mass Customization and Customer Centricity : In Honor …, (pp. 151-177). 2023
Persistent link: https://www.econbiz.de/10014321999
Cover Image
Revisiting form postponement at the operations-marketing interface : form postponement types, customer utility and sales performance
Trentin, Alessio; Salvador, Fabrizio - In: Mass Customization and Customer Centricity : In Honor …, (pp. 3-35). 2023
Persistent link: https://www.econbiz.de/10014321984
Cover Image
Impact of racial diversity in advertising on the perception of mass-customized products by consumers
Aichner, Thomas; Brutto, Amanda; Nippa, Michael - In: Mass Customization and Customer Centricity : In Honor …, (pp. 239-272). 2023
Persistent link: https://www.econbiz.de/10014322032
Cover Image
Bibliometrics and citation analysis of the works of Professor Forza
Aichner, Thomas; Hyunh, Minh Tay - In: Mass Customization and Customer Centricity : In Honor …, (pp. 275-312). 2023
Persistent link: https://www.econbiz.de/10014322033
Cover Image
The ghost in the machine : a multi-method exploration of the role of individuals in the simultaneous pursuit of flexibility and efficiency
Salvador, Fabrizio; Forza, Cipriano - In: Mass Customization and Customer Centricity : In Honor …, (pp. 101-147). 2023
Persistent link: https://www.econbiz.de/10014321995