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New product introduction: goodwill, time and advertising cost
Buratto, Alessandra; Viscolani, Bruno - In: Mathematical methods of operations research 55 (2002) 1, pp. 55-68
Persistent link: https://www.econbiz.de/10001656103
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New product introduction: goodwill, time and advertising cost
Buratto, Alessandra; Viscolani, Bruno - In: Mathematical methods of operations research 55 (2002) 1, pp. 55-68
Persistent link: https://www.econbiz.de/10006617534
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Minimum time problems in economics
Grosset, Luca; Viscolani, Bruno - In: Mathematical methods of operations research 61 (2005) 1, pp. 23-32
Persistent link: https://www.econbiz.de/10002636166
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Optimal advertising strategies with age-structured goodwill
Faggian, Silvia; Grosset, Luca - In: Mathematical methods of operations research 78 (2013) 2, pp. 259-284
Persistent link: https://www.econbiz.de/10010205314
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Minimum time problems in Economics
Grosset, Luca; Viscolani, Bruno - In: Mathematical methods of operations research 61 (2005) 1, pp. 23-32
Persistent link: https://www.econbiz.de/10006605104