Solazzo, Gianluca; Maruccia, Ylenia; Lorenzo, Gianluca; … - In: Measuring Business Excellence 26 (2021) 1, pp. 122-140
Purpose: This paper aims to highlight how big social data (BSD) and analytics exploitation may help destination management organisations (DMOs) to understand tourist behaviours and destination experiences and images. Gathering data from two different sources, Flickr and Twitter, textual and...