Imprenditorialità, marketing ed innovazione : dinamiche competitive per le imprese ed i territori nello scenario della digital economy
Pasquale Del Vecchio, Giuseppina Passiante ; prefazione di Enrico Valdani
| Year of publication: |
[2015]
|
|---|---|
| Authors: | Del Vecchio, Pasquale ; Passiante, Giuseppina |
| Other Persons: | Valdani, Enrico (preface) |
| Publisher: |
Milano : FrancoAngeli |
| Subject: | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 122 Seiten Illustrationen 23 cm |
|---|---|
| Series: | Economia / Richerche. - Milano : Angeli, ZDB-ID 2526252-X. - Vol. 1107 |
| Type of publication: | Book / Working Paper |
| Language: | Italian |
| Notes: | G. Passiante, professor at the Università del Salento Includes bibliographical references |
| ISBN: | 978-88-917-1314-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011408170