Purpose: The importance of government policies in the formation and development of strategic networks has been widely recognized. Many countries have designed specific government policies with the aim to support network creation. However, the influence of these different government policies on...

Purpose – The aim of this paper is to investigate the impact of brands on small to medium-sized enterprise (SME) performance in the fashion industry, trying also to shed light on the different effect that corporate and product brands may produce. Design/methodology/approach – The approach...