Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Measuring advertising effectiveness. Selected readings"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
What one little ad can do
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
1
Language
All
Undetermined
1
Author
All
Bogart, Leo
1
Published in...
All
Measuring advertising effectiveness. Selected readings
Journal of advertising research
8
Public opinion quarterly : journal of the American Association for Public Opinion Research
6
Harvard business review : HBR
4
Journal of marketing
2
The Conference Board record : reporting to management on business affairs
2
Behavioral sciences and the mass media
1
Current controversies in marketing research
1
Frontiers of advertising theory and research : a symposium honoring C. H. Sandage
1
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
1
Journal of Advertising Research
1
Journal of marketing research : JMR
1
Markham series in marketing
1
Markham series in public policy analysis
1
Monthly commentary on Indian economic conditions
1
Sociology in use : selected readings for the introductory course
1
The Conference Board record
1
The Harbrace Series in Business and Economics
1
The Journal of Business
1
The journal of business : B
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is it time discard the audience concept?
Bogart, Leo
- In:
Measuring advertising effectiveness. Selected readings
,
(pp. 187-201)
.
1969
Persistent link: https://www.econbiz.de/10001933225
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
