What one little ad can do
Year of publication: |
1970
|
---|---|
Authors: | Bogart, Leo ; Tolley, B. Stuart ; Orenstein, Frank |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 10.1970, 4, p. 3-13
|
Subject: | Werbungsbetrieb | Vereinigte Staaten |
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