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Customer commitment and key account management
Ojasalo, Jukka (contributor) - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001536529
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Kritisk-händel-baserad metodutveckling : från CIT till CCIT
Roos, Inger (contributor) - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001536550
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Involevement and switching behaviour
Roos, Inger - 1999
Persistent link: https://www.econbiz.de/10001543473
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Space-based relationships and loyal customers
Björk, Peter - 1999
Persistent link: https://www.econbiz.de/10001543481
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Consumption-based emotional responses related to satisfaction
Liljander, Veronica; Bergenwall, Maria - 1999
Persistent link: https://www.econbiz.de/10001543521
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Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian; Ravald, Annika - 2009
Persistent link: https://www.econbiz.de/10003872346
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Customer energy in relationships
Heinonen, Kristina; Mickelsson, Jakob; Strandvik, Tore - 2010
Persistent link: https://www.econbiz.de/10008653580
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Rethinking service companies' logic : do we need a customer-dominant logic as a guideline?
Heinonen, Kristina (contributor) - 2010
Persistent link: https://www.econbiz.de/10003921005
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Silent communication : a challenge to established marketing communication practice
Strandvik, Tore; Finne, Åke - 2010
Persistent link: https://www.econbiz.de/10003921036
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Re-conceptualizing value-creation : from industrial business logic to service business logic
Helle, Pekka - 2011
Persistent link: https://www.econbiz.de/10009157526