//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Michael Porter ; Vol. 1"
~source:"econis"
~subject:"Brand extension"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Reprint"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand extension
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
2
Marketing management
2
Marketingmanagement
2
Distribution channel
1
Firm performance
1
Market power
1
Marktmacht
1
Theorie
1
Theory
1
USA
1
United States
1
Unternehmenserfolg
1
Vertriebsweg
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Reprint
Sammlung
Aufsatz im Buch
2
Book section
2
Language
All
English
2
Author
All
Bucklin, Louis P.
1
Porter, Michael E.
1
Published in...
All
Michael Porter ; Vol. 1
Legends in consumer behavior
40
The evolution of brands : from signals of quality to storehouses of trust
20
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Legends in marketing
11
Measuring and managing brands
11
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
Dissertation Series CentER
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Ph.D-afhandling / Økonomisk Institut, Københavns Universitet
4
PhD series / Copenhagen Business School
4
Theoretical and empirical perspectives in critical marketing studies
4
Tinbergen Institute research series
4
Dissertation.de
3
E.ON Energy Research Center
3
ECON PhD dissertations
3
Economic studies
3
Macromarketing - a global focus ; Vol. 4
3
PhD series / Department of Economics, University of Copenhagen
3
Research series / Universiteit van Amsterdam
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
2
Edition Wissenschaft Apprimus
2
Electronic commerce & digital markets : ecm
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Interbrand choice, media mix and market performance
Porter, Michael E.
-
2010
Persistent link: https://www.econbiz.de/10003888334
Saved in:
2
Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P.
-
2010
Persistent link: https://www.econbiz.de/10003888346
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->