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~isPartOf:"Multinational business review"
~person:"Fetscherin, Marc"
~person:"Kumar, Vikas"
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Multinational business review
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Handbook of contemporary marketing in China : theories and practices
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Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc
;
Toncar, Mark
- In:
Multinational business review
17
(
2009
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10003932801
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