Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Marc Fetscherin & Mark Toncar
| Year of publication: |
2009
|
|---|---|
| Authors: | Fetscherin, Marc ; Toncar, Mark |
| Published in: |
Multinational business review. - Bingley : Emerald, ISSN 1525-383X, ZDB-ID 915863-7. - Vol. 17.2009, 2, p. 111-127
|
| Subject: | China | Indien | India | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Ursprungsregeln | Rules of origin | Kfz-Industrie | Automotive industry | Wahrnehmung | Perception |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003932801