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Branding in China : global product strategy alternatives
Alon, Ilan; Littrell, Romie F.; Chan, Allan K. K. - In: Multinational business review 17 (2009) 4, pp. 123-142
Persistent link: https://www.econbiz.de/10003925926
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Multilingual and multicultural managers' effects on team performance : insights from professional football teams
Szymanski, Mike; Alon, Ilan; Kalra, Komal - In: Multinational business review 30 (2022) 1, pp. 40-61
Persistent link: https://www.econbiz.de/10013390651
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The state of research on multinationals and emerging markets
Pillania, Rajesh K.; Fetscherin, Marc - In: Multinational business review 17 (2009) 2, pp. 1-11
Persistent link: https://www.econbiz.de/10003932700
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Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc; Toncar, Mark - In: Multinational business review 17 (2009) 2, pp. 111-127
Persistent link: https://www.econbiz.de/10003932801
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Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc; Toncar, Mark - In: Multinational business review 17 (2009) 2, pp. 111-127
Persistent link: https://www.econbiz.de/10009889606
Cover Image
The state of research on multinationals and emerging markets
Pillania, Rajesh K.; Fetscherin, Marc - In: Multinational business review 17 (2009) 2, pp. 1-11
Persistent link: https://www.econbiz.de/10009889611
Cover Image
Branding in China : global product strategy alternatives
Alon, Ilan; Littrell, Romie F.; Chan, Allan K. K. - In: Multinational business review 17 (2009) 4, pp. 123-142
Persistent link: https://www.econbiz.de/10009889624