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Branding in China : global product strategy alternatives
Alon, Ilan; Littrell, Romie F.; Chan, Allan K. K. - In: Multinational business review 17 (2009) 4, pp. 123-142
Persistent link: https://www.econbiz.de/10003925926
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Brand management is not a democracy : can no boundaries produce a successful brand?
Jaworski, Stefan Paul - In: Multinational business review 16 (2008) 4, pp. 111-134
Persistent link: https://www.econbiz.de/10003890330
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The rate of penetration by multinationals into emerging markets : evidence from BRIC
Johansson, Johny K.; Leigh, Laurence - In: Multinational business review 19 (2011) 3, pp. 272-289
Persistent link: https://www.econbiz.de/10009502988
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Subnational institutions and outward FDI by Chinese firms : the mediating role of firm-specific advantages
Chen, Victor Zitian; Li, Jing; Shapiro, Daniel M. - In: Multinational business review 23 (2015) 4, pp. 254-276
Persistent link: https://www.econbiz.de/10011483059
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Minoritynationals : an empirical analysis of the concentration of geographic sales expansion in MNCs
Mullen, Cormac; Berrill, Jenny - In: Multinational business review 23 (2015) 4, pp. 277-305
Persistent link: https://www.econbiz.de/10011483064
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The dynamics of regional and global expansion
Asmussen, Christian Geisler; Nielsen, Bo Bernhard; … - In: Multinational business review 23 (2015) 4, pp. 306-327
Persistent link: https://www.econbiz.de/10011483065
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The subsidiaries of multinational enterprises operate regionally, not globally
Nguyen, Quyen T. K. - In: Multinational business review 23 (2015) 4, pp. 328-354
Persistent link: https://www.econbiz.de/10011483069
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Re-examining regional borders and the multinational enterprise
Aguilera, Ruth V.; Flores, Ricardo; Uk, Jin - In: Multinational business review 23 (2015) 4, pp. 374-394
Persistent link: https://www.econbiz.de/10011483081
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Essays in honour of Alan Rugman
Oh, Chang Hoon (ed.); Li, Jing (ed.) - 2015
Persistent link: https://www.econbiz.de/10011483088
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The internalization of societal failures by multinational enterprises
Buckley, Peter J.; Boddewyn, Jean J. - In: Multinational business review 23 (2015) 3, pp. 170-187
Persistent link: https://www.econbiz.de/10011456674