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Fake News and Advertising on Social Media : A Study of the Anti-Vaccination Movement
Chiou, Lesley - 2018
networks and advertising on social networks in the dissemination of false news stories about childhood vaccines. We document … also find that after Facebook's ban on advertising by fake new sites, the sharing of fake news articles on Facebook fell by …
Persistent link: https://www.econbiz.de/10012908469
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The Impact of the Internet on Advertising Markets for News Media
Athey, Susan - 2014
In this paper, we explore the hypothesis that an important force behind the collapse in advertising revenue experienced … introduce a model of the market for advertising on news media outlets whereby news outlets are modeled as competing two … equilibrium outcomes in the advertising market. One consequence is that multi-homing on the part of advertisers is heterogeneous …
Persistent link: https://www.econbiz.de/10013062922
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A Theory of Bundling Advertisements in Media Markets
Murphy, Kevin M. - 2017
Watching TV and other forms of media consumption represent, after sleeping and working, the main activity that adults perform in developed countries. We present a dynamic theory of commercial broadcasting where the media trade utility-raising goods (programs, information, and services) with...
Persistent link: https://www.econbiz.de/10012966605
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The Impact of Large-Scale Social Media Advertising Campaigns on COVID-19 Vaccination : Evidence from Two Randomized Controlled Trials
Ho, Lisa; Breza, Emily; Alsan, Marcella; Banerjee, … - 2022
COVID-19 vaccines are widely available in wealthy countries, yet many people remain unvaccinated. Understanding the effectiveness -- or lack thereof -- of popular vaccination campaign strategies is therefore critical. In this paper, we report results from two studies that tested strategies...
Persistent link: https://www.econbiz.de/10014240719
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Will Ad Blocking Break the Internet?
Shiller, Benjamin - 2017
Ad blockers allow Internet users to obtain information without generating ad revenue for site owners; and by 2016 they …
Persistent link: https://www.econbiz.de/10012964918
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Free Riding and Sales Strategies for the Internet
Carlton, Dennis W.; Chevalier, Judith A. - 2022
We examine manufacturers' decisions of whether and how to offer their products for sale over the internet …. Manufacturers that rely on promotion of their products by brick and mortar retailers must consider the possibility that internet … their products over the internet and to control the pricing of their products over the internet. We examine three categories …
Persistent link: https://www.econbiz.de/10014036470
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Remix Rights and Negotiations Over the Use of Copy-Protected Works
Gans, Joshua S. - 2014
This paper examines an environment where original content can be remixed by follow-on creators. The modelling innovation is to assume that original content creators and remixers can negotiate over the ‘amount' of original content that is used by the follow-on creator in the shadow of various...
Persistent link: https://www.econbiz.de/10013049377
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Promotional Reviews : An Empirical Investigation of Online Review Manipulation
Mayzlin, Dina - 2014
Online reviews could, in principle, greatly improve consumers' ability to evaluate products. However, the authenticity of online user reviews remains a concern; firms have an incentive to manufacture positive reviews for their own products and negative reviews for their rivals. In this paper, we...
Persistent link: https://www.econbiz.de/10013065602
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Position Auctions with Consumer Search
Athey, Susan - 2010
This paper examines a model in which advertisers bid for "sponsored-link" positions on a search engine. The value advertisers derive from each position is endogenized as coming from sales to a population of consumers who make rational inferences about firm qualities and search optimally....
Persistent link: https://www.econbiz.de/10013151363
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Buy-it-Now or Take-a-Chance : Price Discrimination Through Randomized Auctions
Celis, Elisa - 2016
apply our analysis to advertiser bidding data from Microsoft Advertising Exchange. In counterfactual simulations, our …
Persistent link: https://www.econbiz.de/10012977129