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Market Segmentation and the Sources of Rents from Innovation : Personal Computers in the Late 1980'S

Bresnahan, Timothy; Stern, Scott; Trajtenberg, Manuel - 2021

This paper evaluates the sources of transitory market power in the market for personal computers (PCs) during the late 1980's. Our analysis is motivated by the coexistence of low entry barriers into the PC industry and high rates of innovative investment by a small number of PC manufacturers. We...

Persistent link: https://www.econbiz.de/10013245713

The Theory of Allocation and its Implications for Marketing and Industrial Structure

Carlton, Dennis W. - 2021

This paper identifies a cost of using the price system and from that develops a general theory of allocation. The … theory explains why a buyer's stochastic purchasing behavior matters to a seller. This leads to a theory of optimal customer … mix much akin to the theory of optimal portfolio composition. It is the job of a firm's marketing department to put …

Persistent link: https://www.econbiz.de/10013229126

Creating Markets for New Vaccines Part I : Rationale

Kremer, Michael - 2021

Malaria, tuberculosis, and the strains of HIV common in Africa kill approximately 5 million people each year. Yet research on vaccines for these diseases remains minimal largely because potential vaccine developers fear that they would not be able to sell enough vaccine at a sufficient price to...

Persistent link: https://www.econbiz.de/10013217594

Do Firms Use Coupons and In-Store Discounts to Strategically Market Experience Goods Over the Consumption Life-Cycle? The Case of Cigarettes

Sfekas, Andrew - 2014

Cigarettes are experience goods - most of their utility value only gets revealed when one consumes them. We hypothesize a three phase consumer life cycle for experience goods. Consumers initially do not know their utility from the good or their preferences for particular characteristics, and may...

Persistent link: https://www.econbiz.de/10013063292

The Effects of Pharmaceutical Marketing and Promotion on Adverse Drug Events and Regulation

David, Guy - 2013

This paper analyzes the relationship between postmarketing promotional activity and reporting of adverse drug events by modeling the interaction between a welfare maximizing regulator (the FDA) and a profit maximizing firm. In our analysis demand is sensitive to both promotion and regulatory...

Persistent link: https://www.econbiz.de/10012753261

Strategic Incompatibility in ATM Markets

Knittel, Christopher R.; Stango, Victor - 2021

We test whether firms use incompatibility strategically, using data from ATM markets. High ATM fees degrade the value of competitors' deposit accounts, and can in principle serve as a mechanism for siphoning depositors away from competitors or for creating deposit account differentiation. Our...

Persistent link: https://www.econbiz.de/10013311957

ABC at Insteel Industries

Narayanan, V. G.; Sarkar, Ratna G. - 2021

In this paper, we seek to provide empirical documentation of the effect of Activity-Based Costing (ABC) information on product and customer-related decisions made by managers in a company. Proponents of ABC argue that when an entity implements ABC, it reaps at least two important benefits:...

Persistent link: https://www.econbiz.de/10013228011

A Sparsity-Based Model of Bounded Rationality

Gabaix, Xavier - 2011

This paper defines and analyzes a "sparse max" operator, which is a less than fully attentive and rational version of the traditional max operator. The agent builds (as economists do) a simplified model of the world which is sparse, considering only the variables of first-order importance. His...

Persistent link: https://www.econbiz.de/10013127754

Identification Problems in Personality Psychology

Borghans, Lex - 2011

This paper discusses and illustrates identification problems in personality psychology. The measures used by psychologists to infer traits are based on behaviors, broadly defined. These behaviors are produced from multiple traits interacting with incentives in situations. In general, measures...

Persistent link: https://www.econbiz.de/10013127766

Rules Versus Discretion in Trade Policy : an Empirical Analysis

Staiger, Robert W. - 2011

We test empirically for evidence that government tariff-setting behavior depends on the degree of discretion with which policy-makers are endowed. We do this by studying government tariff choices under two distinct environments. One environment is that of tariffs set under the Escape Clause...

Persistent link: https://www.econbiz.de/10013127832

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