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Movies, Margins and Marketing : Encouraging the Adoption of Iron-Fortified Salt

Banerjee, Abhijit V. - 2015

A set of randomized experiments shed light on how markets and information influence household decisions to adopt nutritional innovations. Of 400 Indian villages, we randomly assigned half to an intervention where all shopkeepers were offered the option to sell a new salt, fortified with both...

Persistent link: https://www.econbiz.de/10013013931

Customer Capital

Gourio, Francois - 2011

Firms spend substantial resources on marketing and selling. Interpreting this as evidence of frictions in product markets, which require firms to spend resources on customer acquisition, this paper develops a search theoretic model of firm dynamics in frictional product markets. Introducing...

Persistent link: https://www.econbiz.de/10013122655

Effects of Pharmaceutical Promotion : A Review and Assessment

Dave, Dhaval - 2013

This review discusses the role of consumer-directed and physician-directed promotion in the pharmaceutical market, based on the classic conceptual framework of whether such promotion is "persuasive" and/or "informative". Implications for public health and welfare partly depend on whether, and to...

Persistent link: https://www.econbiz.de/10013086301

Effects of Physician-Directed Pharmaceutical Promotion on Prescription Behaviors : Longitudinal Evidence

Datta, Anusua - 2013

Spending on prescription drugs (Rx) represents one of the fastest growing components of U.S. healthcare spending, and has coincided with an expansion of pharmaceutical promotional spending. Most (83%) of Rx promotion is directed at physicians in the form of visits by pharmaceutical...

Persistent link: https://www.econbiz.de/10013073325

Promotional Reviews : An Empirical Investigation of Online Review Manipulation

Mayzlin, Dina - 2014

Online reviews could, in principle, greatly improve consumers' ability to evaluate products. However, the authenticity of online user reviews remains a concern; firms have an incentive to manufacture positive reviews for their own products and negative reviews for their rivals. In this paper, we...

Persistent link: https://www.econbiz.de/10013065602

$1000 Cash Back : Asymmetric Information in Auto Manufaturer Promotions

Busse, Meghan R.; Zettelmeyer, Florian; Silva-Risso, … - 2021

Automobile manufacturers make frequent use of promotions that give cash-back payments. Two common types of cash-back promotions are rebates to customers, which are widely publicized to potential customers, and discounts to dealers, which are not publicized. While the payments nominally go...

Persistent link: https://www.econbiz.de/10013235907

Is Lottery Gambling Addictive?

Guryan, Jonathan - 2010

We present an empirical test for the addictiveness of lottery gambling. To distinguish state dependence from serial … correlation, we exploit an exogenous shock to local market consumption of lottery gambling. We use the sale of a winning ticket in … addictiveness in lottery gambling. They also highlight the potential effectiveness of innovations and advertising campaigns designed …

Persistent link: https://www.econbiz.de/10012757851

Individual Preferences, Monetary Gambles and the Equity Premium

Barberis, Nicholas - 2009

We argue that narrow framing, whereby an agent who is offered a new gamble evaluates that gamble in isolation, separately from other risks she already faces, may be a more important feature of decision-making under risk than previously realized. To demonstrate this, we present evidence on...

Persistent link: https://www.econbiz.de/10012767726

Historical Political Futures Markets : An International Perspective

Rhode, Paul W. - 2008

Political future markets, in which investors bet on election outcomes, are often thought a recent invention. Such markets in fact have a long history in many Western countries. This paper traces the operation of political futures markets back to 16th Century Italy, 18th Century Britain, and 19th...

Persistent link: https://www.econbiz.de/10012770098

Cognitive Imprecision and Small-Stakes Risk Aversion

Khaw, Mel - 2018

Observed choices between risky lotteries are difficult to reconcile with expected utility maximization, both because subjects appear to be too risk averse with regard to small gambles for this to be explained by diminishing marginal utility of wealth, as stressed by Rabin (2000), and because...

Persistent link: https://www.econbiz.de/10012911706