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networks and advertising on social networks in the dissemination of false news stories about childhood vaccines. We document … also find that after Facebook's ban on advertising by fake new sites, the sharing of fake news articles on Facebook fell by …
Persistent link: https://www.econbiz.de/10012908469
In this paper, we explore the hypothesis that an important force behind the collapse in advertising revenue experienced … introduce a model of the market for advertising on news media outlets whereby news outlets are modeled as competing two … equilibrium outcomes in the advertising market. One consequence is that multi-homing on the part of advertisers is heterogeneous …
Persistent link: https://www.econbiz.de/10013062922
Watching TV and other forms of media consumption represent, after sleeping and working, the main activity that adults perform in developed countries. We present a dynamic theory of commercial broadcasting where the media trade utility-raising goods (programs, information, and services) with...
Persistent link: https://www.econbiz.de/10012966605
COVID-19 vaccines are widely available in wealthy countries, yet many people remain unvaccinated. Understanding the effectiveness -- or lack thereof -- of popular vaccination campaign strategies is therefore critical. In this paper, we report results from two studies that tested strategies...
Persistent link: https://www.econbiz.de/10014240719
Ad blockers allow Internet users to obtain information without generating ad revenue for site owners; and by 2016 they …
Persistent link: https://www.econbiz.de/10012964918
We examine manufacturers' decisions of whether and how to offer their products for sale over the internet …. Manufacturers that rely on promotion of their products by brick and mortar retailers must consider the possibility that internet … their products over the internet and to control the pricing of their products over the internet. We examine three categories …
Persistent link: https://www.econbiz.de/10014036470
inferences about firm qualities and search optimally. Consumer search strategies, equilibrium bidding, and the welfare benefits …
Persistent link: https://www.econbiz.de/10013151363
Search frictions can explain why the "law of one price" fails in retail markets and why even firms selling commodity products have pricing power. In online commerce, physical search costs are low, yet price dispersion is common. We use browsing data from eBay to estimate a model of consumer...
Persistent link: https://www.econbiz.de/10013032706
the national level, of the effects of magazine advertising on ST use. The focus on magazine advertising is significant …-specific advertising information over the sample period. This allows detailed and salient measures of advertising exposure at the … individual level and addresses potential bias due to endogeneity and selective targeting. We find consistent and robust evidence …
Persistent link: https://www.econbiz.de/10013107517
We use a unique dataset that combines information on advertising by subprime lenders and mortgages originated by them … from 2002 to 2007 to study the relationship between advertising and the nature of mortgages obtained by consumers. We … relationship between the intensity of local advertising and the expensiveness of mortgages extended by lenders within a given …
Persistent link: https://www.econbiz.de/10013084729