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networks and advertising on social networks in the dissemination of false news stories about childhood vaccines. We document … also find that after Facebook's ban on advertising by fake new sites, the sharing of fake news articles on Facebook fell by …
Persistent link: https://www.econbiz.de/10012908469
COVID-19 vaccines are widely available in wealthy countries, yet many people remain unvaccinated. Understanding the effectiveness -- or lack thereof -- of popular vaccination campaign strategies is therefore critical. In this paper, we report results from two studies that tested strategies...
Persistent link: https://www.econbiz.de/10014240719
In this paper, we explore the hypothesis that an important force behind the collapse in advertising revenue experienced … introduce a model of the market for advertising on news media outlets whereby news outlets are modeled as competing two … equilibrium outcomes in the advertising market. One consequence is that multi-homing on the part of advertisers is heterogeneous …
Persistent link: https://www.econbiz.de/10013062922
Watching TV and other forms of media consumption represent, after sleeping and working, the main activity that adults perform in developed countries. We present a dynamic theory of commercial broadcasting where the media trade utility-raising goods (programs, information, and services) with...
Persistent link: https://www.econbiz.de/10012966605
Social media data presents challenges for forecasters since one must convert text into data and deal with issues related to these measures being collected at different frequencies and volumes than traditional financial data. In this paper, we use a deep learning algorithm to measure sentiment...
Persistent link: https://www.econbiz.de/10012858409
This paper examines a model in which advertisers bid for "sponsored-link" positions on a search engine. The value advertisers derive from each position is endogenized as coming from sales to a population of consumers who make rational inferences about firm qualities and search optimally....
Persistent link: https://www.econbiz.de/10013151363
Search frictions can explain why the "law of one price" fails in retail markets and why even firms selling commodity products have pricing power. In online commerce, physical search costs are low, yet price dispersion is common. We use browsing data from eBay to estimate a model of consumer...
Persistent link: https://www.econbiz.de/10013032706
the national level, of the effects of magazine advertising on ST use. The focus on magazine advertising is significant …-specific advertising information over the sample period. This allows detailed and salient measures of advertising exposure at the … these tobacco products. Sub-analyses point to some differences in the advertising and tax response across segments of the …
Persistent link: https://www.econbiz.de/10013107517
We use a unique dataset that combines information on advertising by subprime lenders and mortgages originated by them … from 2002 to 2007 to study the relationship between advertising and the nature of mortgages obtained by consumers. We … relationship between the intensity of local advertising and the expensiveness of mortgages extended by lenders within a given …
Persistent link: https://www.econbiz.de/10013084729
This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised … advertising is rampant and products are generally ineffective with potentially serious side effects. We control for the targeting … exposure to deceptive advertising is associated with a lower probability that women, and a higher probability that men, consume …
Persistent link: https://www.econbiz.de/10013085499