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Direct to Consumer Advertising of Pharmaceutical Drugs: Information and Persuasion

Bar, Talia; Lillard, Dean R. - National Bureau of Economic Research (NBER) - 2014

We formally model direct to consumer advertising (DTCA) of prescription drugs and examine factors that determine a … pharmaceutical firm's DTCA strategy. We highlight how the profitability of DTCA varies with the characteristics of the condition that … for the potential information benefits from DTCA as well as its potential to persuade consumers. From a welfare …

Persistent link: https://www.econbiz.de/10010951290

The Effect of Deceptive Advertising on Consumption of the Advertised Good and its Substitutes: The Case of Over-the-Counter Weight Loss Products

Cawley, John; Avery, Rosemary; Eisenberg, Matthew - National Bureau of Economic Research (NBER) - 2013

This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised product and its substitutes. We study the market for over-the-counter (OTC) weight-loss products, a market in which deceptive advertising is rampant and products are generally...

Persistent link: https://www.econbiz.de/10010618273

The Effect of Patient Cost Sharing on Utilization, Health, and Risk Protection

Shigeoka, Hitoshi - National Bureau of Economic Research (NBER) - 2013

This paper exploits a sharp reduction in patient cost sharing at age 70 in Japan, using a regression discontinuity design to examine its effect on utilization, health, and financial risk arising from out-of-pocket expenditures. Due to the national policy, cost sharing is 60-80 percent lower at...

Persistent link: https://www.econbiz.de/10010969410

Efficiency versus Equity in the Allocation of Medical Specialty Training Positions in Spain: A Health Policy Simulation Based on a Discrete Choice Model

Harris, Jeffrey E.; López-Valcárcel, Beatriz G.; … - National Bureau of Economic Research (NBER) - 2014

Background. In Spain's "MIR" system of allocating residency training positions, medical school graduates are ranked according to their performance on a national exam and then sequentially choose from the remaining available training slots. We studied how changes in the MIR system might address...

Persistent link: https://www.econbiz.de/10010969452

To Charge or Not to Charge: Evidence from a Health Products Experiment in Uganda

Karlan, Dean; Fischer, Greg; McConnell, Margaret; … - National Bureau of Economic Research (NBER) - 2014

In a field experiment in Uganda, we find that demand after a free distribution of three health products is lower than after a sale distribution. This contrasts with work on insecticide-treated bed nets, highlighting the importance of product characteristics in determining pricing policy. We put...

Persistent link: https://www.econbiz.de/10010950656

Effects of Pharmaceutical Promotion: A Review and Assessment

Dave, Dhaval M. - National Bureau of Economic Research (NBER) - 2013

This review discusses the role of consumer-directed and physician-directed promotion in the pharmaceutical market, based on the classic conceptual framework of whether such promotion is "persuasive" and/or "informative". Implications for public health and welfare partly depend on whether, and to...

Persistent link: https://www.econbiz.de/10010950788

Specialty drug prices and utilization after loss of U.S. patent exclusivity, 2001-2007

Conti, Rena M.; Berndt, Ernst R. - National Bureau of Economic Research (NBER) - 2014

We examine the impact of loss of U.S. patent exclusivity (LOE) on the prices and utilization of specialty drugs between 2001 and 2007. We limit our empirical cohort to drugs commonly used to treat cancer and base our analyses on nationally representative data from IMS Health. We begin by...

Persistent link: https://www.econbiz.de/10010950850

International Health Economics

Philipson, Tomas; Egan, Mark - National Bureau of Economic Research (NBER) - 2013

Perhaps because health care is a local service sector, health economists have paid little attention to international linkages between domestic health care economies. However, the growth in domestic health care sectors is often attributed to medical innovations whose returns are earned worldwide....

Persistent link: https://www.econbiz.de/10010950973

Public Health Insurance Expansions and Hospital Technology Adoption

Simon, Kosali Ilayperuma; Freedman, Seth; Lin, Haizhen - National Bureau of Economic Research (NBER) - 2014

This paper explores the effects of public health insurance expansions on hospitals' decisions to adopt medical technology. Specifically, we test whether the expansion of Medicaid eligibility for pregnant women during the 1980s and 1990s affects hospitals' decisions to adopt neonatal intensive...

Persistent link: https://www.econbiz.de/10010951087

Evolving Choice Inconsistencies in Choice of Prescription Drug Insurance

Gruber, Jonathan; Abaluck, Jason - National Bureau of Economic Research (NBER) - 2013

We explore choice inconsistency over time within the Medicare Part D Prescription Drug Program. Using the full universe of Part D claims data, we revisit our earlier work on partial data to replicate our results showing large "foregone savings" among Part D enrollees. We also document that this...

Persistent link: https://www.econbiz.de/10010951145

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