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Diversity in European Marketing : Text and Cases
Rudolph, Thomas - 2012
Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a … non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through … topics are accordingly as diverse as its contributors and include case studies and insights on the European marketing and …
Persistent link: https://www.econbiz.de/10014015752
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Kompetenzen für Supply Chain Manager
Rudolph, Thomas (contributor); Drenth, Randy (contributor);  … - 2007
Roadm@p to E-Business — Eine Methode für den erfolgreichen Umgang mit Technologien in der marktorientierten Unternehmensführung -- Herausforderungen an die Kompetenzen moderner Supply Chain Manager -- Geschäftsprozesskompetenz -- Supply Chain-orientierte Geschäftsprozesse zur Sicherung...
Persistent link: https://www.econbiz.de/10014014230
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European Retail Research
Rudolph, Thomas - 2012
Mit Beiträgen von Peter Jones -- Daphne Comfort -- David Hillier -- Prokopis K. Theodoridis -- Anastasios P. Panopoulos -- Jochen Binder -- Dennis Herhausen -- Nicolas Pernet -- Marcus Schögel -- Alfonso Ruiz Martínez -- Irene Gil Saura -- Thomas Rudolph -- Thomas Schröder -- Tim Böttger --...
Persistent link: https://www.econbiz.de/10014015967
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European Retail Research
Swoboda, Bernhard; Morschett, Dirk; Rudolph, Thomas; … - 2009
Fifteen years after its commercial launching, the Internet has become the second most imp- tant distribution channel (after high street retailing) and a major source of customer infor- tion and empowerment (Urban 2003, 2005; Constantinides/Fountain 2008). A number of - cent developments in this...
Persistent link: https://www.econbiz.de/10013521104
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European Retail Research
Morschett, Dirk - 2009
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge...
Persistent link: https://www.econbiz.de/10013521256
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European Retail Research
Schnedlitz, Peter - 2010
Interactive Web 2.0 Applications in the Multi-Channel Marketing for Retailers -- How to Maintain a Process Perspective …
Persistent link: https://www.econbiz.de/10013522865
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European Retail Research
Morschett, Dirk - 2011
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge...
Persistent link: https://www.econbiz.de/10013522912