This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in … Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create … awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy …

This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in … Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty …. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing …

Pop to the WWW -- Managing Marketing Relationships Within and Across Firms -- Globalization: A Marketing Management … -- Satisfaction, Patronage, and Profitability: Is There a Retailing Relationship? -- Adding Value to Marketing Through Integration … -- Vulnerable and At-Risk Consumers -- Teaching Philosophies of Outstanding Teachers -- Integration: Where Does Marketing Fit …

Pricing and Social Topics in Marketing -- Exploring Issues in Modern Tourism -- Investigations in Retailing … -- International Marketing Management Issues -- Information Use and Customer Behavior -- Relationships in a Business …-to-Business Setting -- Globalization and Marketing Challenges -- Selling and Sales Management -- Inquiries in Strategic Marketing …

-- International Marketing Strategies -- Value Creation within a Service Dominant Logic for Marketing -- Excellence in Marketing … Education and Innovative Teaching: Special Session -- The Internationalization of Marketing Education -- Pricing, Products … -- Service Technology & Knowledge Management -- Consumer Communication & Decision Making -- Pricing, Service & Trust in B2B …

-Cultural Perspectives in International Marketing -- Advances in Research Methodology II -- Works-In-Progress: Ethics, Trust and … Perspectives of Consumer Behavior -- European Perspectives on B2B Marketing -- Branding Decisions and Buyer-Seller Relationships in … -- The Internet, E-Commerce, and Marketing in LDCs -- EM Potpourri -- Marketing Implementation and Value Creation -- Ethics …