Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

Pricing and Social Topics in Marketing -- Exploring Issues in Modern Tourism -- Investigations in Retailing -- International Marketing Management Issues -- Information Use and Customer Behavior -- Relationships in a Business-to-Business Setting -- Globalization and Marketing Challenges -- Selling and Sales Management -- Inquiries in Strategic Marketing -- Building Relationships and Theory in Retailing -- Marketing on the ‘Net’ -- Issues in Teaching and Research -- Issues and Approaches to Relationship Marketing Research -- The Topic of Tourism: Further Inquiries -- Methodological Perspectives in Marketing -- Internet and International Marketing -- Services -- Poster Presentations -- Variety-Seeking, Loyalty, and Customer Retention -- New Perspectives in Advertising -- Issues in Marketing Education -- Consumer Attitudes and Choice.