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Economic Factors Underlying the Unbundling of Advertising Agency Services

Arzaghi, Mohammad - 2008

This paper addresses a longstanding puzzle involving the unbundling of services that has occurred over more than two … decades in the U.S. advertising agency industry: How can the shift from the bundling to the unbundling of services be … Salinger (2005, 2008), we develop a simple model of an advertising agency's decision to unbundle its services as a tradeoff …

Persistent link: https://www.econbiz.de/10012464302

Pricing to Market, Staggered Contracts, and Real Exchange Rate Persistence

Bergin, Paul R. - 1999

This paper offers an explanation for the persistence observed in real exchange rate movements. The model combines pricing to market behavior with sticky prices generated by staggered contracts. A translog preference structure is sued to enhance both features. The paper finds that openness limits...

Persistent link: https://www.econbiz.de/10012471774

Pricing and Reimbursement in U.S. Pharmaceutical Markets

Berndt, Ernst R. - 2010

In this survey chapter on pricing and reimbursement in U.S. pharmaceutical markets, we first provide background information on important federal legislation, institutional details regarding distribution channel logistics, definitions of alternative price measures, related historical...

Persistent link: https://www.econbiz.de/10012462361

Globalization, Markups and U.S. Welfare

Feenstra, Robert C. - 2010

This paper is the first attempt to structurally estimate the impact of globalization on markups, and the effect of changing markups on welfare, in a monopolistic competition model. To achieve this, we work with a class of preferences that allow for endogenous markups and firm entry and exit that...

Persistent link: https://www.econbiz.de/10012462906

Staggered Price Setting and Endogenous Persistence

Bergin, Paul R. - 1998

This paper generates persistent effects of a monetary disturbance in the context of staggered price-setters. Previous research has been restricted by the CES functional form to price-setting rules that are constant markups over marginal costs. The present paper considers a translog form for...

Persistent link: https://www.econbiz.de/10012472310

Goods Prices and Exchange Rates : What Have We Learned?

Goldberg, Pinelopi K. - 1996

Import prices typically change by a smaller proportion than the exchange rate between the exporting and importing country. Recent research indicates that common-currency relative prices for similar goods exported to different markets are highly correlated with exchange rates between those...

Persistent link: https://www.econbiz.de/10012472966

Measuring the Intensity of Competition in Export Markets

Goldberg, Pinelopi K. - 1995

This paper develops an approach to measuring the intensity of competition in international markets. The method measures the degree of 'outside' competition faced by exporters located in one source country from firms located outside the source country. We use the elasticity of price and quantity...

Persistent link: https://www.econbiz.de/10012473651

Why are Retail Prices in Japan so High? : Evidence from German Export Prices

Knetter, Michael M. - 1994

It is well documented that retail prices in Japan are higher than in other countries for similar products. The two main competing explanations for this finding are: (1) a relatively high degree of discriminatory practices against imports and (2) relatively high distribution costs associated with...

Persistent link: https://www.econbiz.de/10012474013

Market Share and Exchange Rate Pass-Through in World Automobile Trade

Feenstra, Robert C. - 1993

This paper explores the relationship between exchange rate pass-through and market share for monopolistically competitive exporters. Under fairly general assumptions we show that pass-through should be high for exporters based in a country with a very large share of total destination market...

Persistent link: https://www.econbiz.de/10012474552

Is Price Adjustment Asymmetric? : Evaluating the Market Share and Marketing Bottlenecks Hypothesis

Knetter, Michael M. - 1992

The theoretical literature on pricing-to-market has identified two possible reasons why the elasticity of prices to exchange rate changes may be asymmetric across appreciations and depreciations. If firms are attempting to increase market shares in foreign markets subject to the possibility of...

Persistent link: https://www.econbiz.de/10012474798