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Deep Habits
Ravn, Morten - 2004
typically assumed ad-hoc in customer market and brand switching cost models. A central result of the paper is that deep habits …
Persistent link: https://www.econbiz.de/10012468432
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Millennials and the Take-Off of Craft Brands : Preference Formation in the U.S. Beer Industry
Bronnenberg, Bart J.; Dube, Jean-Pierre H.; Joo, Joonhwi - National Bureau of Economic Research - 2021
We conduct an empirical case study of the U.S. beer industry to analyze the disruptive effects of locally-manufactured, craft brands on market structure, an increasingly common phenomenon in CPG industries typically attributed to the emerging generation of adult Millennial consumers. We document...
Persistent link: https://www.econbiz.de/10012496172
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Quantifying Brand Loyalty : Evidence from the Cigarette Market
DeCicca, Philip; Kenkel, Donald Scott; Liu, Feng; … - National Bureau of Economic Research - 2021
Reservations. The regime change represents a unique opportunity to quantify brand loyalty because it almost doubled the price of … premium-brand cigarettes, while Native brands were still untaxed. We use data from two different sources--the New York State … three-quarters remained brand loyal …
Persistent link: https://www.econbiz.de/10012510568
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Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium
Bronnenberg, Bart J. - 2014
suggest that misinformation and related consumer mistakes explain a sizable share of the brand premium for health products …
Persistent link: https://www.econbiz.de/10012458372
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The Impact of Direct-to-Consumer Advertising on Outpatient Care Utilization
Eisenberg, Matthew; Rabideau, Brendan; Alpert, Abby E.; … - National Bureau of Economic Research - 2022
There is much debate about the effects of pharmaceutical direct to consumer advertising (DTCA) on health care use. In this paper, we inform this debate by examining the effects of DTCA on office visits, as well as treatment courses resulting from those visits, for five common chronic conditions...
Persistent link: https://www.econbiz.de/10013477284
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Using Lotteries to Attract Deposits
Gertler, Paul J.; Higgins, Sean; Scott, Aisling; Seira, … - National Bureau of Economic Research - 2023
Despite the importance of deposit financing for lending, banks in developing countries struggle to attract deposits. In a randomized experiment across 110 bank branches throughout Mexico, a lottery incentive based on net monthly deposits caused a 40% increase in the number of accounts opened and...
Persistent link: https://www.econbiz.de/10014337763
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Selling Subscriptions
Einav, Liran; Klopack, Benjamin; Mahoney, Neale - National Bureau of Economic Research - 2023
Retailers are increasingly selling goods and services via subscriptions instead of spot markets. In this paper, we study one benefit to the retailer of selling subscriptions: the possibility that - presumably because of inattention or inertia - consumers continue to pay for subscriptions after...
Persistent link: https://www.econbiz.de/10014337781
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Incorporating Micro Data into Differentiated Products Demand Estimation with PyBLP
Conlon, Christopher; Gortmaker, Jeff - National Bureau of Economic Research - 2023
We provide a general framework for incorporating many types of micro data from summary statistics to full surveys of selected consumers into Berry, Levinsohn, and Pakes (1995)-style estimates of differentiated products demand systems. We extend best practices for BLP estimation in Conlon and...
Persistent link: https://www.econbiz.de/10014337838
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Managing Mental Accounts : Payment Cards and Consumption Expenditures
Gelman, Michael; Roussanov, Nikolai - National Bureau of Economic Research - 2023
Does mental accounting matter for total consumption expenditures? We exploit a unique setting in which individuals exogenously received a new credit card, without requesting one. Using random variation in the time of receipt we show that individuals temporarily increase total consumption...
Persistent link: https://www.econbiz.de/10014337846
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Greater Than the Sum of Its Parts : Aggregate vs. Aggregated Inflation Expectations
Dietrich, Alexander M.; Knotek, Edward S.; Myrseth, … - National Bureau of Economic Research - 2023
This paper introduces a novel measure of consumer inflation expectations: We elicit and combine inflation forecasts across categories of personal consumption expenditure to form an aggregated measure of inflation expectations. Drawing on nearly 60,000 respondents, our data comprise the early...
Persistent link: https://www.econbiz.de/10014436953