Our estimates indicate that exposure to deceptive advertising is associated with a lower probability that women, and a … better-educated individuals are more sophisticated consumers of advertising and use it to make more health …This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised …

The two components of the advertising industry - the creative sector that develops and produces messages, and the … communications technologies. As the media composition of advertising has changed in the last century for both local and national … advertising - from newspapers, outdoor and radio advertising to network and cable television, and most recently to internet and …

A model is developed where traditional and digital advertising finance the provision of free media goods and affect … price competition. The economy is not efficient. Media goods are under provided. Additionally, there is too much advertising … advertising increases consumer welfare significantly and is disproportionately financed by better-off consumers. The welfare gain …

television and social media advertising. We find that television outlets whose viewers watch more television charge a lower price … more male audiences on television. Also consistent with the theory, we show that social media advertising markets feature a … trends in television advertising revenue. We use the model to quantify the impact of mergers, the effect of competition on …

The purpose of this paper is to empirically examine the relationship between alcohol advertising bans and alcohol … consumption. Most prior studies have found no effect of advertising on total alcohol consumption. A simple economic model is … advertising bans as endogenous. The primary conclusions of this study are that alcohol advertising bans decrease alcohol …

The purpose of this paper is to empirically examine the effect on alcohol abuse of banning broadcast advertising of … alcoholic beverages. The effect of a ban cannot be studied using data from one country because the adoption of new advertising … there is considerable variation in the use of advertising bans across countries. The data used in this study are a pooled …